аЯрЁБс>ўџ 13ўџџџ0џџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџьЅС@ №ПшbjbjюFюF "Œ,Œ,ш џџџџџџˆ2222222F....J FUЖbbbbbbbbджжжжжж$ R] Nњ2bbbbbњ22bb|||b.2b2bд|bд||22|bV ћlМПАШ..|д%0U|Ћ ОЈЋ |FF2222|Ћ 2Dbb|bbbbbњњFFЄъDfFFъIRN: DAN’S NETWORKING NOTE     I talk to IRN members everyday, and for the past several months they have been echoing the same message as their counterparts in the business world. I'm sure you have already guessed what that message is. "Business is harder today than ever before. My business and personal costs continue to skyrocket, my business activity is down, and my profit margins have never been lower." Even if your business activity is not down, you may feel like you’re working harder and getting less. With those thoughts in mind, think back to when you first made the decision to join the IRN networking referral organization. Why did you make the investment? I'll bet it was to help develop and grow your business. Someone suggested to you that "networking" was the most efficient and cost effective way to do that. Well, they were right then and even more right today. Networking referrals have proven to be not only the most efficient and cost effective way to grow your business but also to build credibility with your clients and, if done properly, with their clients and their clients. That is why networking referral organizations are more popular today than ever before. You have often heard me say that your IRN results and, therefore, referral results will grow in direct proportion to the effort that you put into developing your referral program. This means setting up a consistent approach to gaining referrals. You started by joining IRN and may even consistently attend meetings, but are you growing your referral network? Are you inviting your customers, your suppliers, your vendors or your business and personal service providers to join your network? If you are a member of LinkedIn, have you looked at the LinkedIn contacts in your area that are potential clients and potential IRN members? These people are potentially a source for your next "POWER" referral and they know people who can build your personal network of contacts; any one of which can become your next "BIG CLIENT". Even if they choose not to join IRN, they recognize the importance of gaining more business contacts, and they can do that after attending one IRN meeting. Do someone a favor today and invite them to attend a chapter meeting as your guest. Regardless of the economy, one thing never changes. Your time is valuable so use it wisely, and invest more time in developing your personal network of contacts. By doing so, you will also develop more personal referrals from your IRN network. Now you know why we say, “AS IRN GROWS, SO GROWS YOUR BUSINESS!!!”. This is the first in a series of periodic e-mails from my desk about business referral networking and the current business climate. 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