The Value of IRN Networking Group

IRN focuses on qualified referrals. The people you call expect to hear from you and their needs are already known. A lead is nothing more than a name that may or may not need something in the future.

Not every referral becomes an immediate sale, but each one opens the door to a new relationship that can produce future business.

Networking is the exchange of information or services among individuals or groups. It remains the top method for building business and creating opportunity.

“A great network supports your strengths, fills in your weaknesses, and allows you to build on your teammates’ accomplishments.”

IRN gives you a clear structure to build a useful network. Members support each other’s goals and interests while improving weekly communication skills.

Meetings run one hour and fifteen minutes and include a 30-second commercial and rotating 20-minute presentations.

You are the only person in your chapter who does what you do. This gives you exclusivity for your business category.

Members are encouraged to visit other chapters. Many referrals come from cross-chapter relationships, especially when categories differ between groups.

Some members also refer across state lines to better serve clients in outlying areas.

Training is built into IRN’s structure through:

• Annual conferences focused on networking value
• Forums for new and veteran members
• Regional sessions as needed
• Weekly chapter instruction on presentations, commercials and opportunity statements

Your business is listed at irnlink.com, giving you added online exposure through the IRN network.

IRN lets you expand your sales force without hiring. Weekly meetings connect you with experienced networkers who act as advocates for your business.

The average member knows about 250 people. A chapter of 20 members gives you access to more than 5,000 connections every week.

These relationships grow as people get to know, like and trust you.

The Leadership Team is made up of members who have succeeded using the IRN system. They evaluate the structure and develop new training and support programs.

The team works to create ideas that add value to members and strengthen chapters.

Each chapter operates with its own board and chairpersons while following IRN guidelines. Good ideas developed locally can be adopted by other chapters or IRN as a whole.

Core Groups help members with similar business interests work together. This strengthens problem-solving and referral activity for shared client needs.

Members are encouraged to participate and build deeper working relationships.

IRN members share success stories and ideas freely. Even members in the same category help each other because exclusivity removes internal competition.

Members communicate through 30-second commercials, 20-minute presentations, opportunity statements and handouts.

Your commercial should get attention, identify your service, explain the benefits, create a memorable message and help people think of others who need what you offer.

Choose your words carefully. The message matters.

Introduce yourself, outline your topic, show the benefits of your service, give reasons people should work with you and share testimonials.

Preparation matters. If you don’t prepare, your audience will notice.

If your 30-second message feels tight, opportunity statements help. These simple phrases clarify what a good referral looks like. For example: “If you know anyone who…”

Sharing brochures and handouts gives members what they need to promote your business and stay informed about your services, products or promotions.